Mattel® Unveils Hot Wheels™ id, Groundbreaking New Play System Bringing Together Physical and Digital Play, Available Exclusively at Apple.com, Select Apple Stores and on the App Store14 June 2019
EL SEGUNDO, Calif.--Jun. 14, 2019-- Mattel, Inc. (NASDAQ: MAT) today announced the launch of Hot Wheels id, the evolution of the beloved brand that generations of kids have played with to ignite their challenger spirit.
04 June 2019
Rights include famed Hello Kitty & Friends™ and Hello Kitty Cafe™, as well as Sanriocharacters including Hello Kitty®, Keroppi™, Chococat™, Badtz-Maru™, Little Twin Stars™, Tuxedosam™, Pompompurin™, My Melody™, Hangyodon™ and Pochacco™
03 June 2019
EL SEGUNDO, Calif.--Jun. 3, 2019-- Mattel, Inc. (NASDAQ: MAT) today announced a partnership with Academy Award®-nominated production company Blumhouse Productions to create a live-action feature film based on the iconic, fortune-telling Magic 8 Ball®, selected by Time magazineas one of the100 greatest toys of all time.
23 May 2019
- Agreement extends rights to iconic DC characters in the girls, preschool and vehicles categories, among others - Agreement will support and grow the core DC Universe, as well as all new content for "DC Super Hero Girls" EL SEGUNDO, Calif., May 23, ...
07 May 2019
EL SEGUNDO, Calif. – May 7, 2019 – Mattel, Inc. (Nasdaq: MAT) today announced the appointment of Jamie Cygielman, veteran marketing executive and former Chief Marketing Officer of Iconix Brand Group, as Senior Vice President and General Manager of...