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Hot Wheels™ id Key Art 4

Hot Wheels™ id Key Art 4

14 June 2019
Hot Wheels Race Portal™ scans your Hot Wheels id vehicles into the app, tracks speed and counts laps via infrared sensors, and easily connects with your classic Hot Wheels track.
Hot Wheels™ id Smart Track Kit GFP20 3

Hot Wheels™ id Smart Track Kit GFP20 3

14 June 2019
Hot Wheels™ id Smart Track® Kit features an all-new Hot Wheels track design to boost speed and enhance racing, jumping and crashing, while also adding total distance traveled to your vehicle stats.
Hot Wheels™ id Vehicles FXB02 5

Hot Wheels™ id Vehicles FXB02 5

14 June 2019
Hot Wheels™ id premium die-cast vehicles are equipped with wireless technology that stores each vehicle’s performance data and makes them uniquely identifiable.
Hot Wheels™ id Mixed Play

Hot Wheels™ id Mixed Play

14 June 2019
Hot Wheels id integrates #1 selling toy in the world into digital racing with new Mixed Play experience, a unique experience that keeps the physical toy at the core of gameplay and adds digital enhancement.

Mattel Appoints Jamie Cygielman To Lead American Girl®

07 May 2019
EL SEGUNDO, Calif. – May 7, 2019 – Mattel, Inc. (Nasdaq: MAT) today announced the appointment of Jamie Cygielman, veteran marketing executive and former Chief Marketing Officer of Iconix Brand Group, as Senior Vice President and General Manager of...