News

Barbie® Adds New STEM Career To Her Resume

Barbie® Adds New STEM Career To Her Resume

26 June 2018
EL SEGUNDO, Calif., June 26, 2018 -- (NASDAQ: MAT) -- Today, the Barbie® brand launches Robotics Engineer Barbie, a doll designed to pique girls' interest in STEM and shine a light on an underrepresented career field for women. This new doll joins a...

Barbie And Crayola Partner On New Product Line

17 November 2017
EL SEGUNDO, Calif. and EASTON, Pa., Nov. 17, 2017 -- Today, Barbie and Crayola announced a new product line, combining the No. 1 fashion doll with the No. 1 worldwide producer of arts and crafts products. Barbie chose to partner with Crayola as their...
Barbie® Brand Reveals Most Diverse Ken® Lineup To Date

Barbie® Brand Reveals Most Diverse Ken® Lineup To Date

20 June 2017
El Segundo, CA/June 20, 2017 – Today Barbie® announced the expansion of its Fashionistas® line with 15 new and diverse Ken® dolls, featuring three body types – slim, broad and original – and a variety of skin tones, eye colors, hairstyles and modern...
Mattel Focuses On Dad With New Barbie® Campaign

Mattel Focuses On Dad With New Barbie® Campaign

23 January 2017
EL SEGUNDO, Calif., Jan. 23, 2017 /PRNewswire/ -- Today, Mattel, Inc. launched a new articulation of the Barbie "You Can Be Anything" campaign focused on inspiring and nurturing the limitless potential in every girl. The new spots, which feature real...