News

American Girl Unveils New Must-Have Products Ahead of the Holiday Season

American Girl Unveils New Must-Have Products Ahead of the Holiday Season

03 October 2019
MIDDLETON, Wis. -- Oct. 3, 2019-- American Girl, a premium brand for girls and wholly-owned subsidiary of Mattel (NASDAQ: MAT), unveiled today its top holiday products for the 2019 season including new personalized gifts, premium accessories for the brand’s flagship historical line and doll kits that are designed to build self-esteem in girls.
American Girl® Encourages Fans To

American Girl® Encourages Fans To "Give What Counts" This Holiday

14 November 2017
MIDDLETON, Wis., Nov. 14, 2017 -- American Girl's holiday campaign, Give What Counts, reflects on the true spirit of giving, as well as the brand's goal to nurture children everywhere with stories, experiences, and products that promote strength of character, instill creativity and confidence, and inspire girls to shine beyond the season.