Feb 08, 2010 (BUSINESS WIRE) -- Mattel:


Friday, February 12, 9:30 a.m. - 9:45 a.m.

Media Check-In Begins at 9 a.m.


New York Toy Fair

Javits Center - Mattel Showroom in the Galleria (G100) on the 4th Level

New York, NY 10001

Entrance at 35th Street and 11th Avenue


To celebrate Mattel's first line of World Wrestling Entertainment(R) action figures and accessories, WWE(R) Superstar Triple H(R) will participate in a special event at New York Toy Fair to showcase his all-new series FlexForce(TM), Basic and Entrance Great Action Figures. In addition, Neil Friedman, president, Mattel Brands and WWE(R) COO Donna Goldsmith will discuss the partnership between these entertainment companies, the innovation behind the FlexForce(TM) toys for kids and the most detailed figure line ever assembled for the collector community.

Mattel and World Wrestling Entertainment(R) joined forces to launch the most comprehensive portfolio of WWE(R) action figures and accessories on January 1, 2010. The line includes the first-ever WWE(R) kid's line and the most detailed line to date for the avid collectors.



9:45 to 10 a.m.

WWE(R) Superstar Triple H(R)
Donna Goldsmith, WWE COO
Neil Friedman, President Mattel Brands
Tim Kilpin, General Manager Mattel Brands

Photos and b-roll will be available following the event at www.mattelbrandsmedia.com.


SOURCE: Mattel

Mattel Public Relations
Sara Rosales / Christina Ramirez
310-252-5317 / 310-252-4619
sara.rosales@mattel.com / christina.ramirez@mattel.com
Cohn & Wolfe
Eric Kwan

Copyright Business Wire 2010