EL SEGUNDO, Calif., Mar 09, 2010 (BUSINESS WIRE) -- Mattel (NASDAQ:MAT):

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EL SEGUNDO, Calif. (March 9, 2010) - Barbie(R) stars in an exciting adventure, "Barbie(TM) in A Mermaid Tale," available today on DVD. In this contemporary tale, Barbie(R) plays Merliah(TM), a surfing champion from Malibu who discovers a shocking family secret: she's a mermaid! Merliah(TM) and her dolphin friend Zuma set off on an undersea adventure to rescue her mother, the queen of Oceana. With the help from her new mermaid friends, Merliah(TM) saves the ocean kingdom and discovers what makes you different can also be your greatest strength. Girls of all ages can now immerse themselves in the world of Oceana with a variety of dolls and toys currently available at retailers nationwide.

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SOURCE: Mattel

Michelle Chidoni, 310-252-3921
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