NEW YORK--(BUSINESS WIRE)--
Mattel, Inc. (NASDAQ:MAT), the worldwide leader in toys and family
products, made headlines as the The Sing-a-ma-jigs!™ characters received
three highly coveted Toy of the Year (T.O.T.Y.) awards. The awards were
presented Saturday evening at Jazz at Lincoln Center in New York City at
the Toy Industry Association's Annual T.O.T.Y Awards gala.
The Sing-a-ma-jigs!(TM) product from Mattel garnered Innovative Toy of the Year, Preschool Toy of the Year and the prestigious Toy of the Year award last night at the Toy Industry Association's Annual T.O.T.Y. Award gala, honoring the most outstanding, unique and creative toys introduced in the past year. (Photo: Business Wire)
The Sing-a-ma-jigs!™ product garnered Innovative Toy of the Year,
Preschool Toy of the Year and the prestigious Toy of the Year award,
honoring the most outstanding, unique and creative toy introduced in the
"We are thrilled to receive this industry recognition for The
Sing-a-ma-jigs! product," said Diana Dunn-Graves, Vice President of
Marketing, Fisher-Price. "It's been so exciting to see how our off-beat
characters captured the imaginations of kids of all ages with their
harmonizing play. And this year we are doubling the fun with The
Nominated products cover all aspects of the industry. The TOTY ballot
was overseen by the TOTY nominations committee, which is comprised of
major retailers, TIA board members, toy trade journalists and academics.
About The Sing-a-ma-jigs!™ Characters
The Sing-a-ma-jigs!™ characters are free-spirited, off-beat plush
characters that set off unexpected laughter and excitement with each
squeeze of their tummies. When The Sing-a-ma-jigs! characters sing,
their little mouths open wide for each note, creating a look and sound
that is truly engaging. First they chatter, then they each sing their
own song, and when kids put them all together and squeeze their tummies
one more time, they erupt in harmony.
Mattel, Inc. (NASDAQ:MAT - News) (www.mattel.com
) is the worldwide leader in the design, manufacture and marketing of
toys and family products. The Mattel family is comprised of such
best-selling brands as Barbie®, the most popular fashion doll ever
introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco
R/C®, as well as Fisher-Price® brands, including Little People®, Power
Wheels® and a wide array of entertainment inspired toy lines. In 2011,
Mattel was named as one of FORTUNE Magazine's "100 Best Companies to
Work For" for the fourth year in a row. Mattel also is ranked among
Corporate Responsibility Magazine's "100 Best Corporate Citizens" and
the "World's Most Ethical Companies." With worldwide headquarters in El
Segundo, Calif., Mattel employs approximately 31,000 people in 43
countries and territories and sells products in more than 150 nations.
At Mattel, we are "Creating the Future of Play." Follow Mattel on
© 2011 Mattel, Inc. All Rights Reserved.
Editors Note: Images of The Sing-a-ma-jigs!™ characters available
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6609524&lang=en
Mattel Press Room
Freeman Public Relations
Source: Mattel, Inc.
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