Diverse Portfolio Featuring New Introductions from Barbie®, Hot Wheels®, Fisher-Price®, Monster High™ and More, Reaches Fans Where They Are Today
Sweet Talkin' Ken(TM) by Mattel (Photo: Business Wire)
"As traditional play evolves and takes on new forms, so does our
portfolio of brands," said
"We know kids are the experts in play and we take pride in providing
best-in-class products to further enhance their play experiences," said
This past holiday season, Barbie® reigned as the no. 1 property in the toy industry2, maintaining relevance with girls of all ages as well as a strong presence at retail. Barbie® continues positive momentum in 2011 as the brand celebrates 50 years of Ken® as the "ultimate boyfriend for every occasion" with a series of epic events, partnerships and products.
Mattel is the expert in knowing how girls play and in 2010 developed a successful franchise for girls of all ages with the launch of the Monster High™ brand. Celebrated as the best-selling new fashion doll of the year3 in 2010, the Monster High™ franchise will become truly global in 2011 as it's rolled out worldwide across several categories including toy, publishing, web, apparel and accessories.
The company continues to successfully translate entertainment brands to
toys and create long-term, sustainable properties with global product
footprints. This year, Mattel adds some of the hottest, theatrical
blockbuster licenses including -- Disney•Pixar's Cars 2, Green
Lantern, Penguins of
Growing core brands is an ongoing focus, and this year UNO®
celebrates a milestone 40th Anniversary with the introduction
of a new character, Roboto. Also, the Fisher-Price®
Mattel's 2011 product line boasts rich transmedia storytelling, can be played across multiple platforms, and delivers an element of humor and fun. Mattel also continues to translate entertainment brands to toys better than anyone in the industry.
Key Highlights & Must-See Mattel Toys at New York Toy Fair Include:
Barbie® Hairtastic Printables
Barbie® introduces the newest way to customize and personalize hair with printable hair extensions. Create personalized hair extensions online then print on any inkjet printer, wear and share. Barbie® Hairtastic Printables comes with a Barbie® doll and includes sheets of printable hair extensions for both Barbie® and the girl.
Sweet Talkin' Ken™
Now girls of all ages can have the ultimate boyfriend for every occasion with Sweet Talkin' Ken™. Featuring a built-in microphone, Sweet Talkin' Ken™ records up to five seconds of sound, allowing girls to record playful phrases and play the message back in three different voices, including "Ken's" voice.
Monster High™ Gloom Beach™ Doll Assortment
Centered on the perfectly—imperfect descendants of the world's most famous monsters, Monster High™ introduces new characters and story lines to its multi-category consumer products, toy and content line. The Monster High™ Gloom Beach™ Doll Assortment offers ghoulish fun even when school isn't in session!
Radica:® Fijit Friends™ Interactive Toy
Every girl's best friend, Fijit Friends™ are interactive, robotic toys that are full of personality, can talk, dance and laugh and feature Sonic Chirp capabilities so they can respond to various media platforms including apps.
Hot Wheels® Wall Tracks Assortment
Bringing engineering innovation to classic wheel play, Hot Wheels® takes its iconic track off the ground and places it on the wall, allowing boys to experience track play in an entirely new way.
Cars 2 Assortment
Lightning McQueen, Mater and the rest of the four-wheeled gang are back in 2011 for the highly anticipated summer release of Disney•Pixar's Cars 2. Mattel has once again collaborated with Disney Consumer Products to bring fans an innovative, imaginative and entertaining line of toys including die cast vehicles, track sets, play sets and accessories.
Green Lantern Ring Blast Jet™ Figure & Vehicle
Fly high above villains and defeat danger with the Green Lantern Ring Blast Jet™. The completely foldable Battle Shifters™ 2-in-1 vehicle instantly transforms from transparent Turbo Tank to Stealth Jet with the press of a button. Mattel will be bringing to life a comprehensive toy line inspired by
Warner Bros. Pictures' film "Green Lantern," set for release on June 17, 2011.
The Penguins of Madagascar Regurgitating Rico™ Launcher
We've captured the fun and humor of the Penguins of
Madagascarin one of their most lovable characters with the Regurgitating Rico™ Launcher. Just like the show, he's ready to spew — popcorn balls that is!
Angry Birds Knock On Wood Game
Mattel explores new ground translating play from digital to analog with Angry Birds Knock On Wood Game, a table top version of the #1 paid iPhone game. Draw a construction card, build the structure shown, then launch an Angry Bird and destroy with exciting skill-and-action, just like the app.
UNO® Roboto Game
For the first time ever players are able to customize and personalize their UNO® game with UNO Roboto™! Record each player's name and set unique house rules, then let UNO Roboto™ get the party started with surprise commands and funny phrases that change-up the game every time.
Laugh & Learn™ Baby iCan Play™ Case & Apps
The new Laugh & Learn™ Baby iCan Play™ Case lets babies enjoy their very own apps while protecting mom or dad's iPhone® or iPod® Touch device from their dribbles and drool. Three free downloadable apps offer engaging Laugh & Learn™ play for the iPhone.
Rock Star™ Mickey
Everyone's favorite mouse is ready to rock the house! Kids can jam along with Rock Star Mickey from Fisher-Price® and
Disneyas he lights up the stage with his jammin' guitar, rockin' moves and singing skills.
Kid-Tough® See Yourself™ Camera
The Kid-Tough See Yourself Camera features easy, child-friendly controls including a rotating lens so children can easily take pictures or HD video of themselves.
Big Action™ Construction Site With Remote Control
The Big Action Construction Site With Remote Control features an easy-to-use color coded RC controller to introduce preschoolers to RC vehicles. Includes an interactive playset full of action-packed construction fun!
Little People® Zoo Talkers™
Animal Sounds Zoo The Little People Zoo Talkers Animal Sounds Zoois a detailed, interactive playset featuring animal recognition technology that brings animals to life in a fun, unique way! Explore the four habitats to learn about the different animals, hear their names and corresponding sounds.
GREEN LANTERN and all related characters and elements are trademarks of
and © DC Comics.
Apple, iPhone, iPod Touch and iTunes are trademarks of
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