Mattel Subsidiary HIT Entertainment Continues Tradition of Compelling
Content With No. 1 Rated New Children's Non-Theatrical Release
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Mattel, Inc. (Nasdaq: MAT) today announced that the Thomas & Friends®
"King of the Railway — The Movie" DVD, from its HIT Entertainment
subsidiary and distributed by Lionsgate, was the No. 1 Children's
Non-Theatrical New Release and the No. 3 overall Kids Non-Theatrical
Release its first week in the U.S., according to Nielsen VideoScan (week
ending Sept. 22, 2013).
Thomas & Friends has built a strong emotional connection with children
and families through powerful storytelling that has delighted and
engaged children for more than three generations.
The DVD also reached No. 1 on the Kids & Family Best Sellers on
Amazon.com and is currently a top five video in the iTunes Kids & Family
About Mattel Inc.
Mattel, Inc. (Nasdaq: MAT)
is the worldwide leader in the design, manufacture and marketing of toys
and family products. The Mattel family is comprised of such best-selling
brands as Barbie®, the most popular fashion doll ever
produced, Hot Wheels®, Monster High®, American Girl®,
Thomas & Friends® and Fisher-Price® brands,
including Little People® and Power Wheels®, as
well as a wide array of entertainment-inspired toy lines. In 2013,
Mattel was named as one of FORTUNE Magazine's "100 Best Companies to
Work For" for the sixth year in a row and as one of the "World's Most
Ethical Companies" by Ethisphere Magazine. Mattel also is ranked No. 2
on Corporate Responsibility Magazine's "100 Best Corporate Citizens"
list. With worldwide headquarters in El Segundo, Calif., Mattel employs
nearly 40,000 people in 40 countries and territories and sells products
in more than 150 nations. At Mattel, we are Creating the Future of
Play. Visit us at www.mattel.com,
Alan Hilowitz, +1-310-252-6397
Source: Mattel, Inc.
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