Teen-founded "WeStopHate.org" Gets an End-of-Aisle Retail Treatment, Encouraging Girls to Celebrate and Embrace Their Fun Freaky Flaws
The partnership with Rigal, the
"Emily-Anne's messages of self-acceptance and esteem-building are vital
for tweens today and perfectly align with our brand's mantra of
celebrating your individual fun freaky flaws," said
In addition to a monetary contribution,
Monster High® FreakyFab13.com Takeover ( May 13th): Monster High® fans were introduced to ‘new student' Emily-Anne and the mission of WeStopHate.org. On the microsite, girls were invited to download a series of activities — encouraging a sense of empowerment through some spooktacular downloadable activities:
- Self-Esteem Check List: Developed by Rigal, this thirteen point checklist provides girls with helpful tips and tricks to inspire the freaky fab in all of us. From creating a fang-tastic playlist to rockin' a gore-geous accessory as your signature piece, each tip serves to boost one's self-esteem.
- Love, Yourself Letter: Inspired by Rigal's "Love, Yourself Letters" on WeStopHate.org, this activity encourages girls to write themselves a letter about what makes them uniquely freaky fabulous.
Monsterfied Mad Libs: In this monsterfied Mad Lib,
Monster High® student Draculaura®, - who is unable to see her own reflection in the mirror - proves that trusting ghoulfriends that you are beautiful inside and out can boost your confidence.
Mirror Mirror, on the Wall, Love Yourself — Imperflections™
and All (
June 13th): Monster High® digs up an interactive online experience where girls will get to "take back the mirror," and resurrect a positive self-reflection by re-writing how they view themselves — from the inside out. Girls are invited to take or upload a photo of themselves to the online mirror. Then, they are given a series of positive, monsterfied sayings that they can apply to their mirror, print out or save to celebrate their imperflections™.
Walmart In-store & Online Merchandising (July): Walmart
Monster High® in its efforts to build self-esteem among girls via special displays at more than 1,500 Walmart stores across the country. In addition, Walmart.com will also feature self-esteem building downloadable activities as well as special Monster High® and WeStopHate animated content that highlights the importance of positive self-esteem.
Animated WeStopHate Webisode (Mid-July): Leveraging the
Monster High™ webisode content, which has generated more than 150 million video views, Rigal will become the star of a special Monster High™ webisode. As an animated monsterfied character, she will share the WeStopHate message of self-acceptance with Monster High® students, Frankie Stein®, Draculaura® and the rest of the Monster High® characters.
"The words tween girls use to describe themselves hold a lot of power
over how they ultimately see and feel about themselves," shares
Launched in 2010, the
MONSTER HIGH and associated trademarks and trade dress are owned by
Mattel Public Relations:
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