EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Mattel, Inc. (NASDAQ:MAT) announced today that Trevor A. Edwards, 49,
vice president, global brand and category management for NIKE, Inc. was
elected to the Mattel Board of Directors on March 14, 2012.
"As we focus on our key goals and strategy for growth, Trevor's notable
experience in brand management and his unique perspective will
complement our already strong and diverse Board," said Bryan G.
Stockton, CEO of Mattel. "His expertise in all functions of brand
management, especially with regard to innovation within the Nike
portfolio of brands, will be invaluable to us maintaining our No. 1
position and strategic competitive advantage in the toy industry."
Edwards has more than two decades of marketing and global brand
management experience at Nike, where he is currently responsible for
helping to drive the Nike Brand growth strategy by leading its category
business units. His leadership, strategy and management skills in
overseeing all brand management functions, including digital and
advertising, sports marketing, brand design, public relations and retail
marketing, will bring a fresh and unique perspective to Mattel.
During his career at Nike, Edwards has led some of the brand's most
significant break-through innovations, including spearheading the
creation of Nike+, a revolutionary sports training experience that
connects digitally-enabled footwear with digital services. He also
helped transform the digital landscape and position Nike as a leader by
using social media to connect with consumers globally.
Edwards serves on the Board of Directors of the Nike Foundation and
Management Leadership for Tomorrow. He was named one of Fast Company's
"100 Most Creative People in Business" in 2011, one of the "50 Most
Powerful Blacks in Sports" by Black Enterprise in 2005 and one of
the "101 Most Influential Minorities in Sports" by Sports Illustrated
Mattel, Inc. (NASDAQ:MAT) (www.mattel.com)
is the worldwide leader in the design, manufacture and marketing of toys
and family products. The Mattel family is comprised of such best-selling
brands as Barbie®, the most popular fashion doll ever introduced, Hot
Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, as well as
Fisher-Price® brands, including Thomas & Friends®, Little People®, Power
Wheels® and a wide array of entertainment-inspired toy lines. In 2012,
Mattel was named as one of FORTUNE Magazine's "100 Best Companies to
Work For" for the fifth year in a row. Mattel also is ranked among
Corporate Responsibility Magazine's "100 Best Corporate Citizens" and
the "World's Most Ethical Companies." With worldwide headquarters in El
Segundo, Calif., Mattel employs approximately 28,000 people in 43
countries and territories and sells products in more than 150 nations.
At Mattel, we are "Creating the Future of Play." Follow Mattel on
Alan Hilowitz, 310-252-5033
Drew Vollero, 310-252-2703
Source: Mattel, Inc.
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