Company strengthens its sustainability efforts across global supply
chain, sets goals
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Inc. (NASDAQ: MAT),
today announced the launch of new sustainable
sourcing principles to guide the company's procurement of paper and
wood fiber used in its packaging and products.
Mattel's new principles focus on three fundamental steps to advance
sustainability, including maximizing post-consumer recycled content,
where possible; avoiding virgin fiber from controversial sources; and
seeking to increase the percentage of fiber that is certified by a
credible third party.
"We are committed to advancing the use of sustainably sourced paper and
wood fiber across our business, beginning with packaging," said Lisa
Marie Bongiovanni, vice president corporate affairs at Mattel, who also
oversees the company's sustainability initiatives. "In developing these
sourcing principles and setting goals, we applied a thoughtful and
rigorous approach in evaluating our supply chain and identifying
meaningful opportunities for continuous improvement."
Throughout the process to develop the sustainable sourcing principles,
Mattel sought input from stakeholders throughout its supply chain and
the environmental community. Earlier this year, Mattel directed its
suppliers to exit known controversial sources.
Mattel has already launched efforts to implement the new sustainable
sourcing principles and established aggressive goals to measure progress
on packaging as the focus of the company's initial implementation phase.
Sustainable Sourcing Goals:
By the end of 2011, 70 percent of Mattel's paper packaging to be
composed of recycled material or sustainable fiber.
By year-end 2015, goal increases to 85 percent.
Mattel will show preference, when feasible, for fiber certified by the Forest
Implementation and Reporting:
A global team is taking steps to communicate and implement the company's
expectations with suppliers, including Mattel's preference for
Bongiovanni added that Mattel will take steps to encourage its suppliers
to pursue appropriate chain of custody certification for their own
operations. Progress toward sustainable sourcing goals will be reported
through the company's Global
Citizenship Reports. Mattel's fourth report is expected in mid-2012.
Learn more information about Mattel's Corporate
As the worldwide leader in play, the Mattel
family comprises such best-selling brands as Barbie®,
the most popular fashion doll ever introduced, Hot
Girl® and Fisher-Price®
brands, which includes Little
Wheels® and a wide array of entertainment-inspired toy lines. In
2011, Mattel was named as one of FORTUNE Magazine's "100
Best Companies to Work For" for the fourth year in a row, and was
also ranked among Corporate Responsibility Magazine's "100
Best Corporate Citizens." With worldwide headquarters in El Segundo,
Calif., Mattel employs approximately 31,000 people in 43 countries and
territories and sells products in more than 150 nations. At Mattel, we
are "Creating the Future of Play."
Follow Mattel on www.facebook.com/mattel
Jules Andres, 310-252-3529
Source: Mattel, Inc.
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