Earnhardt, Jr. Collaborates on "Hammerhead" Vehicle as Part of
Designed By Hot Wheels™ Line
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
In time for back-to-school, Hot Wheels® today announced that it has
teamed up with NASCAR superstar, Dale Earnhardt, Jr., to design his
ultimate Hot Wheels® dream car, the "Hammerhead," along with a
corresponding line of licensed apparel.
Hot Wheels(R) teamed up with NASCAR superstar, Dale Earnhardt, Jr., to design his ultimate Hot Wheels(R) dream car, the "Hammerhead." (Photo: Business Wire)
For more than 40 years, Hot Wheels® has been passionate about bringing
thrilling vehicle experiences through innovative product and
storytelling. And now, fueled by Earnhardt, Jr.'s passion for NASCAR and
its true grit roots, this collection includes a variety of kids t-shirts
and pajamas featuring modernized versions of iconic racing cars complete
with edgy graphics and thrill-seeking phrases, all of which harness the
imagination of boys around the world.
"Hot Wheels and racing are about the thrill and spirit of competition,"
said Simon Waldron, vice president of marketing for Hot Wheels. "By
teaming up with Dale, we are offering fans a rare glimpse into the
creative mind of one of automotive sports' influential contributors."
Earnhardt, Jr. worked closely with the Hot Wheels® design team to bring
his ultimate dream car fantasy to life. The "Hammerhead," one of his
childhood nicknames, features classic '50s hot rod meets '60s muscle car
styling - with an edge. With twin turbo V-8s this car is ready to race!
"I've grown up around cars all my life and played with Hot Wheels as a
kid," said Earnhardt Jr. "It really was a once-in-a-lifetime experience
to design my own Hot Wheels car. The design team was incredible to work
with. It became clear that there are no boundaries with them. Wherever
my imagination took me the designers could meet me there."
Hot Wheels® has had a long-standing history of participating in the
automotive racing world — from sponsoring the Snake and Mongoose rivalry
of the NHRA® to sponsoring Jack Baldwin's car in the 1992 Trans-Am
Championship, to Kyle Petty's NASCAR sponsorship during the ‘90s — plus
an exclusive line of die-cast models for the sport. Collaborating with
Earnhardt, Jr. furthers the evolution in bringing Hot Wheels® fans of
all ages new ways to play and support their favorite celebs in
Last year, Hot Wheels® teamed up with Danica Patrick to create the first
celebrity-designed Hot Wheels® car — the Danicar. This year's program
for the first time expands beyond toy to include a line of licensed
apparel and accessories for a celebrity-designed lifestyle experience.
The suggested retail price of the "Hammerhead" vehicle is $1.09 and the
clothing line ranges from $7-$12.99 and is available exclusively at
Walmart stores nationwide
PLEASE VISIT WWW.HOTWHEELSMEDIA.COM
FOR ADDITIONAL PRESS INFORMATION AND HIGH RESOLUTION IMAGES.
About the Hot Wheels® Brand
Since 1968, Hot Wheels® has been passionate about creating thrilling
vehicle experiences through innovative product and content. With a fan
base of more than 41 million people, Hot Wheels® is the No. 1 vehicle
property in the United States producing the coolest cars imaginable. The
Hot Wheels® brand began as a line of 16 1:64-scale die-cast vehicles;
today, it has evolved into a true, global lifestyle brand for boys of
all ages with segments that range from aftermarket parts to licensed
apparel to branded digital content from Team Hot Wheels™, a real-life
race crew of professional drivers performing over-the-top stunts. For
consumers to learn more, visit www.HotWheels.com
Mattel, Inc. (NASDAQ:MAT - News) (www.mattel.com)
is the worldwide leader in the design, manufacture and marketing of toys
and family products. The Mattel family is comprised of such best-selling
brands as Barbie®, the most popular fashion doll ever introduced, Hot
Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as
Fisher-Price® brands, including Little People®, Power Wheels® and a wide
array of entertainment-inspired toy lines. In 2011, Mattel was named as
one of FORTUNE Magazine's "100 Best Companies to Work For" for the
fourth year in a row, and also is ranked among Corporate Responsibility
Magazine's "100 Best Corporate Citizens." With worldwide headquarters in
El Segundo, Calif., Mattel employs approximately 30,000 people in 43
countries and territories and sells products in more than 150 nations.
At Mattel, we are "Creating the Future of Play."
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6824008&lang=en.
Mattel Brands PR:
Rachel Cooper, 310-252-5327
Sofia Lombardo, 646-935-4202
Source: Mattel, Inc.
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