EL SEGUNDO, Calif., Sep 14, 2010 (BUSINESS WIRE) -- Mattel (NASDAQ:MAT):

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Join Barbie(TM) in a magical, modern-day fairytale filled with fashion, friends and fun, with the release of "Barbie(TM) A Fashion Fairytale," available today on DVD. In this all-new, original story, Barbie(TM) and her dog Sequin(TM) jet off to Paris where she discovers her inner sparkle, makes amazing new friends and learns that magic happens when you believe in yourself! Girls of all ages can now live out their own fashion fairytale with a variety of dolls and toys currently available at stores nationwide.

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SOURCE: Mattel

Michelle Chidoni, 310-252-3921

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