Mattel to Donate One Toy for Every Order Made Online at
MattelShop.com and Fisher-PriceStore.com
Building on a successful multi-year partnership that has helped
thousands of young people learn, grow and play, Boys & Girls Clubs of
America (BGCA) and Mattel (NASDAQ:MAT) today announced a new toy and
game donation program to provide children with greater access to play.
Called "Share the Play," the program is simple: for every online order
placed by consumers at Mattel's online toy stores (http://MattelShop.com
Mattel will donate a toy to BGCA. Through the program, up to 250,000
toys will be distributed to BGCA's nationwide network of 4,100 Clubs.
"Our mission is to enable all young people, especially those who need us
most, to reach their full potential as productive, caring and
responsible adults," said Julie Teer, senior vice president of resource
development, Boys & Girls Clubs of America. "Our research shows that
kids who attend our Clubs more often achieve greater outcomes. Creating
a fun Club Experience is an important component to keeping kids engaged
and attending the Club. Through Mattel's donation of new toys and games
and the public's support of this cause campaign, we're helping Clubs
create a fun, engaging environment that enables kids to achieve great
From now through December 31, 2014 every qualifying order made online at http://MattelShop.com
will result in a toy donation to BGCA. Mattel will donate a minimum of
200,000 toys to BGCA through the program, with a goal of 250,000 toy
donations to the organization.
"We believe in the power of play, and the crucial link between play and
a child's learning and development," said Robert Goodwin, executive
director of the Mattel Children's Foundation. "Boys & Girls Clubs offer
an opportunity for children to play in a safe, constructive environment,
and we're proud to support Clubs and help children across the United
Through its ongoing partnership with BGCA, Mattel has helped the
organization create more opportunities to provide kids with access to
play and fun. Child development begins with play, and Mattel is
committed to supporting BGCA in its mission to help millions of children
in the U.S. Through contributions and in-kind donations totaling more
than $1 million since 2013, Mattel has helped create an enjoyable and
purposeful experience at Clubs that keeps children coming back.
Mattel is committed to its vision of Creating the Future of Play
through creating great toys, as well as giving back two percent of
pretax profit through philanthropic programs. By partnering with
charitable organizations dedicated to directly serving children, Mattel
creates joy through the Mattel Children's Foundation, product donations,
grant making and the work of employee volunteers.
"We're incredibly proud to partner with Mattel to provide opportunities
for kids to learn, grow and play," added Teer. "We hope the public joins
the cause program to ‘Share the Play' and support kids in communities
across the country."
About Boys & Girls Clubs of America
For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org)
has enabled young people most in need to achieve great futures as
productive, caring, responsible citizens. Today, more than 4,100 Clubs
serve nearly 4 million young people annually through Club membership and
community outreach. Clubs are located in cities, towns, public housing
and on Native lands throughout the country, and serve military families
in BGCA-affiliated Youth Centers on U.S. military installations
worldwide. They provide a safe place, caring adult mentors, fun,
friendship, and high-impact youth development programs on a daily basis
during critical non-school hours. Priority programs emphasize academic
success, good character and citizenship, and healthy lifestyles. In a
Harris Survey of alumni, 57 percent said the Club saved their lives.
National headquarters are located in Atlanta. Learn more at http://www.bgca.org/facebook and http://bgca.org/twitter.
The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in
the design, manufacture and marketing of toys and family products.
Mattel's portfolio of best-selling brands includes Barbie®, the most
popular fashion doll ever produced, Hot Wheels®, Monster High®, American
Girl®, Thomas & Friends® and Fisher-Price® brands, including Little
People® and Power Wheels®, MEGA® Brands, including MEGA BLOKS® and
RoseArt®, as well as a wide array of entertainment-inspired toy lines.
In 2013, Mattel was named one of the "World's Most Ethical Companies" by
Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility
Magazine's "100 Best Corporate Citizens" list. With worldwide
headquarters in El Segundo, Calif., Mattel's companies employ nearly
30,000 people in 40 countries and territories and sell products in more
than 150 nations. At Mattel, we are Creating the Future of Play. Visit
us at www.mattel.com,
Alex Clark, +1-310-252-6397
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