EAST AURORA, N.Y., June 24, 2010 /PRNewswire via COMTEX News Network/ -- This just in... BIGFOOT was recently spotted in North Carolina and is now thought to be headed toward the headquarters of Fisher-Price, Inc. (a subsidiary of Mattel, Inc. Nasdaq: MAT) in East Aurora, N.Y. This is not the first time that the legendary monster has sought refuge with the toy company. Though BIGFOOT continues to evade the public, rumor has it that the creature secretly set up meetings with toy designers in an effort to change his misunderstood image. So be on the look-out this summer for the friendly monster with lots of personality as Fisher-Price sets the record straight with the new Imaginext(R) BIGFOOT The Monster.

(Photo: http://photos.prnewswire.com/prnh/20100624/NY26300)

(Photo: http://www.newscom.com/cgi-bin/prnh/20100624/NY26300)

Unlike the legendary BIGFOOT, the Imaginext(R) BIGFOOT The Monster is a life-like remote controlled monster friend for kids three to eight, with lots of personality, fun facial expressions, interactive phrases like "Wanna Play?" and much more. Featuring more than 80 actions and phrases, BIGFOOT comes to life with a kid-friendly foot shaped remote control that has easy-to-use, icon-driven buttons. With the simple touch of the remote, preschoolers can make BIGFOOT walk forward and backwards, elicit happy or angry emotions, fall asleep, throw a ball, exercise and even do a forward somersault and a backwards roll! BIGFOOT also features interactive touch points on his belly and mouth that will make him laugh or eat a leaf that evokes fun chomping and burping sound effects. The Imaginext(R) BIGFOOT The Monster will soon be available at retailers nationwide for approximately $99.99. The public can also learn more about BIGFOOT by downloading the new, free iPhone application at http://itunes.apple.com/us/app/fisher-price-bigfoot-monster/id377041468?mt=8.

About Fisher-Price:

Fisher-Price, Inc., a subsidiary of Mattel, Inc. (Nasdaq: MAT) located in East Aurora, N.Y., is the leading brand of infant and preschool toys in the world. The Company has an 80-year legacy of high quality toys that enhance early childhood development. Its often-emulated Play Laboratory was the first child research center of its kind in the toy industry, allowing researchers to observe the way children play and how play benefits their development. Some of the Company's best-known "classic" brands include Little People(R), Power Wheels(R) and View-Master(R). Fisher-Price is also a leading developer of baby gear products (infant swings, bouncers, high chairs, nursery monitors), as well as a wide array of character-based toys inspired by high quality children's programming such as Thomas & Friends, Dora the Explorer(TM) and Mickey Mouse Clubhouse. The Company's web site, www.fisher-price.com, provides valuable information and resources to parents.

SOURCE Fisher-Price, Inc.

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