A Fashion Doll and a Digital Camera in One, Barbie® Photo Fashion™
Doll Captures the World through a Whole New Lens
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Barbie® doll has unveiled the newest innovation fashion doll — and it is
already topping holiday wish lists. Combining technology and fashion
like never-before, the 11.5-inch doll is also a 0.3 megapixel digital
camera that makes it easy for girls to point, shoot and style their own
photo-to-fashion statement as the snapped images are instantly displayed
on Barbie doll's LCD shirt screen.
Barbie® Photo Fashion™ doll was recently named one of the "Most Wanted
Toys of 2012" at toy and influencer industry event Time to Play
in New York City on September 28th. In addition, Parenting
magazine named the doll "Best in Play 2012" and one of the most
innovative toys in Mattel's portfolio. Furthermore, Barbie® Photo
Fashion™ doll received The Oppenheim Toy Portfolio Platinum award for
most innovative, engaging new product of the year as well as recognition
on retailer Target's annual "Top 20 Toy List" for holiday 2012.
"As the world's most popular fashion doll, Barbie has always been at the
forefront of fashion and imaginative play for girls," said Cathy Cline,
vice president of Barbie® marketing. "And Barbie Photo Fashion doll lets
girls do what they love most -- capture, create and customize their
world through the lens of their favorite doll."
The digital camera features 4 MB of memory and stores up to 200 photos
that can be downloaded to make room for more photo-taking fun. To save
images or charge the built-in battery, the doll comes with a pink USB
cord that plugs into to your computer (PC and MAC compatible). For
additional customization, 30+ photo effects and graphics can be added
for endless possibilities and a "slideshow" mode takes the doll from
"play-to-display." Free downloadable software available on Barbie.com
provides even more design features for endless hours of play.
For more information or for a product demonstration, please visit www.Barbie.com/PhotoFashion.
Barbie® Photo Fashion™ doll is available at retailers nationwide for an
average retail price of $49.99.
Mattel, Inc. (NASDAQ:MAT)
is the worldwide leader in the design, manufacture and marketing of toys
and family products. The Mattel family is comprised of such best-selling
brands as Barbie®, the most popular fashion doll ever introduced, Hot
Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, as well as
Fisher-Price® brands, including Thomas & Friends®, Little People®, Power
Wheels® and a wide array of entertainment-inspired toy lines. In 2012,
Mattel was named as one of FORTUNE Magazine's "100 Best Companies to
Work For" for the fifth year in a row. Mattel also is ranked among
Corporate Responsibility Magazine's "100 Best Corporate Citizens." With
worldwide headquarters in El Segundo, Calif., Mattel employs
approximately 28,000 people in 43 countries and territories and sells
products in more than 150 nations. At Mattel, we are "Creating the
Future of Play." Follow Mattel on Facebook: www.facebook.com/mattel
Mattel Media Contact:
Stefani Yocky, 310-252-6514
Caitlin Smith, 310-295-3340
Source: Mattel, Inc.
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