The New "Be Anything, Do Everything" Patch Encourages the Next
Generation of Girls to Explore Career Options and Leadership
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
and Girl Scouts of the USA (GSUSA) announced a unique partnership to
create the first-ever Barbie® "Be Anything, Do Everything" patch. The
participation patch is designed to inspire the next generation of female
leaders by encouraging girls to explore career possibilities through
exciting new program activities.
With more than 135 diverse careers under her belt, Barbie® doll has been
a trailblazer for more than five decades. And, for over 100 years, GSUSA
has been the premier leadership organization dedicated to building girls
of courage, confidence and character, who make the world a better place.
In the spirit of Barbie® doll's aspirational career path and GSUSA's
heritage, the "Be Anything, Do Everything" participation patch allows
Girl Scout Daisies and Brownies (girls in kindergarten through third
grade) to explore career choices through the "I Can Be…" activity
"Together with the Girl Scouts, we hope to inspire young leaders and
help girls explore all their career possibilities," said Cathy Cline,
Vice President of U.S. Marketing, Mattel Girls' Brands. "For over 50
years, Barbie has encouraged girls to dream and explore a world without
limits. This partnership allows us to reach girls with an empowering
message and provide them with a new platform to discover and dream."
"This partnership will allow Girl Scouts to offer an engaging and
interactive new leadership experience, one that leverages the appeal of
Barbie in order to encourage girls to explore exciting new career
possibilities," said Anna Maria Chávez, CEO of Girl Scouts of the USA.
"We are tying the fun girls have playing with Barbie to an opportunity
to gain insight into the careers of today and tomorrow, through patches
and discovery along the way. Like the Girl Scouts, Barbie is an American
icon, and together, we are teaching girls that their future is wide open
with possibilities, and that they can accomplish anything they set their
sights on in their career."
"Be Anything, Do Everything"
The partnership is founded on the development of activities that
encourage and inspire girls around the country to explore a variety of
careers. With the core theme "Be Anything, Do Everything," this
partnership reaches girls online and offline, and includes:
Be Anything, Do Everything Exploration: The "I Can Be…"
activity booklet is offered in English and a bilingual English and
Spanish version, a first for Girl Scouts, for girls to enjoy with
their family, troop members and friends. The booklet includes
activities for girls to explore a variety of careers. For example,
girls can pick a GSUSA badge topic and "map out" all the interesting
careers that relate to that topic. The booklet allows space for girls
to capture, via drawing and storytelling, career ideas that have
sparked their imaginations.
Special Patch: Girls who enjoy the booklet activities can
collect a special "Be Anything, Do Everything" patch which can be worn
on their Girl Scout uniforms.
Digital Game and Poll: The GSUSA For
Girls website will include activities that further encourage girls
to explore the careers that interest them.
Mattel, Inc. (NASDAQ:MAT)
is the worldwide leader in the design, manufacture and marketing of toys
and family products. The Mattel family is comprised of such best-selling
brands as Barbie®, the most popular fashion doll ever introduced, Hot
Wheels®, Monster High®, American Girl®, Thomas & Friends®, Fisher-Price®
brands, including Little People®, Power Wheels®, as well as a wide array
of entertainment-inspired toy lines. In 2013, Mattel was named as one of
FORTUNE Magazine's "100 Best Companies to Work For" for the sixth year
in a row. Mattel also is ranked among Corporate Responsibility
Magazine's "100 Best Corporate Citizens." With worldwide headquarters in
El Segundo, Calif., Mattel employs approximately 30,000 people in 40
countries and territories and sells products in more than 150 nations.
At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com,
About Girl Scouts of the USA
Founded in 1912, Girl Scouts of the USA is the preeminent leadership
development organization for girls, with 3.2 million girl and adult
members worldwide. Girl Scouts is the leading authority on girls'
healthy development, and builds girls of courage, confidence, and
character, who make the world a better place. The organization serves
girls from every corner of the United States and its territories. Girl
Scouts of the USA also serves American girls and their classmates
attending American or international schools overseas in 90 countries.
For more information on how to join, volunteer or reconnect with, or
donate to Girl Scouts, call 800-GSUSA-4-U or visit us at www.girlscouts.org or
on Twitter at @girlscouts.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130822005317/en/
Mattel/Barbie PR Contact:
Marissa Beck, 415-984-6218
Alyson Campbell, 646-218-6037
Source: Mattel, Inc.
News Provided by Acquire Media