Middleton, WI—February 12, 2010: In a time of unprecedented change, when pop culture and outside influences encourage young girls to grow up faster than ever before, it's essential that parents find new ways to support and communicate with their daughters. Available this March, American Girl's new advice book, Raising an American Girl: Parenting Advice for the Real World, imparts powerful, thought-provoking "big truths" parents need to know in order to guide their adolescent daughters through this ever-changing, often difficult time, including:

  • Your daughter's most important task right now is to create her own identity.
  • Text messages can keep your daughter close to you and to friends, but texting can also do damage in the time it takes to hit "send.
  • Parents often expect their children to do more and to do better than they did.
  • The more you listen, the more she hears you.

Rather than advocating the One Big Talk, Raising an American Girl promotes the power of creating true connections through ongoing, caring conversations, and offers parents reassurance that they can and do make a difference in their daughters' lives.

Written by American Girl's "dream team" of experts—educators, psychologists, physicians, and counselors who know the hearts and minds of girls—Raising an American Girl offers parents practical, real-life strategies to deal with and talk about the tough issues facing girls today, such as: their changing bodies and body image; their moods and attitudes; family relationships and the effects of divorce; friendships, cliques, and bullying; the demands of middle school and overscheduling, and much more.

Designed for busy moms and dads, this go-to resource is comprised of short, insightful essays grouped by subject for easy access. Accompanying each essay in the book are helpful "Try This" ideas-activities and conversation starters that encourage stronger communication and trust-building between parents and their daughters.

Raising an American Girl will be available this March in bookstores nationwide, as well as through the American Girl catalogue, at American Girl's retail stores, and at americangirl.com. For a free consumer catalogue, call 1-800-845-0005.  

About American Girl
American Girl Brands, LLC, is a wholly owned subsidiary of Mattel, Inc. (NASDAQ: MAT, www.mattel.com), the world's leading toy company. Since American Girl's inception in 1986, the company has devoted its entire business to celebrating the potential of girls ages 3 to 12. American Girl encourages girls to dream, to grow, to aspire, to create, and to imagine through a wide range of engaging and insightful books, age-appropriate and educational products, and unforgettable experiences. In meeting its mission with a vigilant eye toward quality and service, American Girl has earned the loyal following of millions of girls and the praise and trust of parents and educators. To learn more about American Girl or to request a free catalogue, call 1-800-845-0005 or visit www.americangirl.com.

Susan Jevens
American Girl