A 30-Minute Nationally Televised ABC Special Highlighting Team Hot
Wheels™ Stunts Scheduled for
ABC Broadcasts Hot Wheels(R) World Record-Breaking Distance Jump Attempt at the "IZOD Presents Hot Wheels Fearless at the 500(TM)" (Photo:
The 30-minute televised special will feature an exclusive inside look at
what it takes to drive Hot Wheels® into reality with three high-octane
vehicle test experiments taking place throughout the world — in the
To ensure stunt enthusiasts and fans get the maximum interactive experience, fans can engage with "IZOD Presents Hot Wheels Fearless at the 500™" on multiple platforms:
ABC: On Sunday at 3:30 pm ET, fans can tune in to ABCfor a 30-minute televised action-packed special that features an inside look at how Hot Wheels® tests their vehicles in the real-world and the "IZOD Presents Hot Wheels Fearless at the 500™" stunt jump.
- GetGlue: A leading social network tool for entertainment, GetGlue allows users to check into TV events and shows, movies, music and books, plus see what their friends are consuming in real-time. On Sunday, fans watching from home will be able to check in to the "IZOD Presents Hot Wheels Fearless at the 500™" and receive a badge to commemorate the jaw-dropping moment.
Verizon: In an exclusive partnership with Verizon, fans will be able to watch never-before-seen video content around the stunt and Team Hot Wheels™ via the IndyCar Mobile app on select Verizon Wirelesssmartphones.
Facebook and Twitter: Fans can get real-time updates for Team
Hot Wheels™ through their favorite social media channels including: Facebook
Additional behind-the-scenes footage and interviews with the newly
Yellow Driverwill also be available on Facebook right post ABCspecial.
Team Hot Wheels Flame Riders™ Game App: Hot Wheels® unveils its
first mobile game app, Team Hot Wheels Flame Riders™, for the iPhone
and iPod touch. A fast-paced racing game featuring innovative
on-screen "line racing" action, players must drag and draw orange
track with their finger in an attempt to avoid oncoming obstacles
within several iconic Hot Wheels® environments. In celebration of the
100th anniversary of the
Indianapolis500, fans can download the app for free from Friday, May 27— Sunday, May 29from the App Store.
To promote the stunt, presenting sponsor IZOD is featuring the Hot
Wheels® stunt in an integrated ad campaign for the
PLEASE VISIT WWW.HOTWHEELSMEDIA.COM FOR ADDITIONAL PRESS INFORMATION, HIGH RESOLUTION IMAGES OR BROADCAST-QUALITY, DOWNLOADABLE B-ROLL.
About the Hot Wheels® Brand
Since 1968, Hot Wheels® has been passionate about creating thrilling
vehicle experiences through innovative product and content. With a fan
base of more than 41 million people, Hot Wheels® is the No. 1 vehicle
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6735132&lang=en.
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