People will be on the edge of their seat as the two Team Hot Wheels™
drivers carefully accelerate to 52 MPH entering the 60 ft. tall loop,
braving a force of 7 Gs as they circle through. The challenge attempt
will be taken on by Team Hot Wheels™
Where to Watch:
Team Hot Wheels Double Loop Dare world record attempt will be viewable
across all entertainment platforms beginning
Live Broadcast: Tune-in nationally on
ABCand globally on ESPN beginning at 11:15 a.m. PDT
- Mobile & Social Media: Fans can watch the replay of the Double Loop Dare on the Hot Wheels® Facebook page, www.HotWheels.com and YouTube channel. Follow the stunt live via #DoubleLoop on Twitter.
Team Hot Wheels Apptivity:
- Special technology integrated in the vehicle interacts with the app letting kids customize their driving style, swerve past obstacles or just cut loose and burn rubber around the race track. With three included games, kids will have a blast racing Hot Wheels® cars on their iPad.
Team Hot Wheels™ Apptivity for the iPad is available now exclusively
at Apple retail stores and at Apple.com.
Average retail price is
$19.99(which includes two vehicles).
Team Hot Wheels™ Apptivity is available for free from the
App Storeon iPad or at www.itunes.com/appstore.
Stunt Inspired Toys:
Play out the Double Loop Dare at home and be part Team Hot Wheels™ excitement with thrill inspired toys and track sets.
- Hot Wheels® Double Dare Snare™ track set available globally and the toy inspiration for the Double Loop Dare X Games stunt lets boys race their 1:64 scale Hot Wheels® cars side-by-side in a vertical loop competition just like what they will see at the X Games.
Hot Wheels® X Games 1:64: Now through
June 29th, fans in the United Statesvisiting the Hot Wheels® Facebook page have the chance to win a special-edition 1:64 die-cast commemorative car when they vote for which driver they think will complete the Double Loop Dare first. Vote now for your chance to win!
Team Hot Wheels™ Music:
Hot Wheels® teams with new music partners to celebrate the epic world-record attempt.
Big Machine Records: Hot Wheels® has teamed with Big
Machine Records—the record label home to Country superstars like
Taylor Swift, Tim McGraw, Rascal Flatts—as part of a long-term music partnership that will kick-off at the X Games Los Angeles. Visit Big Machine Records on Facebook.
- RDGLDGRN: Will be featured on three pieces of content with a remix of their hit "I Love Lamp" to get fans excited for the world record attempt.
For more information and to get an inside look at the action leading up to the stunt fans can visit www.hotwheels.com/teamhw to follow Team Hot Wheels™ race to the X Games.
PLEASE VISIT WWW.HOTWHEELSMEDIA.COM FOR ADDITIONAL PRESS DETAILS, HIGH-RESOLUTION IMAGES AND BROADCAST-QUALITY, DOWNLOADABLE B-ROLL.
About the Hot Wheels Brand
Since 1968, Hot Wheels has been passionate about creating thrilling
vehicle experiences through innovative product and content. With a fan
base of more than 41 million people, Hot Wheels is the No. 1 vehicle
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50323193&lang=en
News Provided by Acquire Media