Toymaker creates magical play experiences and donates toys to
children in need this holiday
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
This holiday season, Mattel is creating "12 Days of Play," an exciting
philanthropic program designed to bring the power of play to thousands
of the most underserved children in Los Angeles County.
Mattel brings snow to children in sunny California! As part of its commitment to make a difference in the lives of children, Mattel launched "12 Days of Play," a series of employee volunteer activities designed to make a meaningful difference in the lives of more than 20,000 of the most disadvantaged children in Southern California this holiday season. (Photo: Business Wire)
With events taking place from Dec. 6 to 17, the Mattel 12 Days of Play
program brings together Mattel employee volunteers with local schools,
community organizations and charities that serve children in need to
create magical play experiences and give back.
"Mattel's 12 Days of Play is all about sharing what we know best —
play," said Deidre Lind, executive director of Mattel's Philanthropy
Programs. "Through this initiative, Mattel will positively impact the
lives of thousands of children in Southern California by creating
high-impact play experiences in partnership with some incredible
community organizations — all with the overarching goal of bringing the
power of play to children during the holidays."
"At Mattel, we sincerely believe it's our responsibility to give back
and support the children in the communities in which we live, work and
play," Lind said. "Our vision is to create the future of play, and we
are helping achieve just that through initiatives like the Mattel 12
Days of Play."
Six of the Mattel 12 Days of Play events include fun-filled Winter
Wonderland experiences where Mattel goes from toymaker to snowmaker,
bringing a snow day to inner city children. With snow falling every 15
minutes during the events, activities will include sledding, building
snowmen and making snow angels, as well as Barbie® dress-up stations,
Hot Wheels® racing tracks, music, food, hundreds of wrapped toys at each
event and much more.
The Mattel 12 Days of Play Winter Wonderlands are taking place at
schools and organizations in Los Angeles County, including:
Dec. 7-14: 112th Street Elementary in Watts, Calif.; Washington
Elementary in Hawthorne, Calif.; Grape Street Elementary in Watts,
Calif.; and LA SCORES
Dec. 15: Challengers Boys & Girls Club
Dec. 16: LA's BEST (at Mattel headquarters)
Mattel's employee volunteers will set the bar for the fun and games
during the Mattel 12 Days of Play. The program is supported by
approximately 2,000 Mattel employee volunteers (known as the Mattel
PLAYers), which accounts for almost every Mattel employee at the
company's El Segundo headquarters.
Volunteer activities include gift wrapping parties where Mattel
employees wrap toys to be donated, volunteering at the Los Angeles
Regional Food Bank, the granting of a Make-A-Wish Foundation wish,
building a house with Habitat for Humanity and much more — all
with the goal to make a meaningful difference this holiday season.
Mattel, Inc., (NASDAQ: MAT) (www.mattel.com)
is the worldwide leader in the design, manufacture and marketing of toys
and family products. The Mattel family comprises such best-selling
brands as Barbie®, the most popular fashion doll ever introduced, Hot
Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as
Fisher-Price® brands, including Little People®, Power Wheels® and a wide
array of entertainment-inspired toy lines. In 2010, Mattel was named as
one of FORTUNE Magazine's "100 Best Companies to Work For" for the third
year in a row, and was ranked among Corporate Responsibility Magazine's
"100 Best Corporate Citizens." Mattel also is recognized among the
"World's Most Ethical Companies." With worldwide headquarters in El
Segundo, Calif., Mattel employs approximately 27,000 people in 43
countries and territories and sells products in more than 150 nations.
Mattel donates more than 2 percent of its pre-tax toward philanthropic
activities. At Mattel, we are "Creating the Future of Play."
MagicSnow is the leading provider of large-scale special effects
snowfall installations worldwide. Using special effects adopted direct
from Hollywood movie sets, MagicSnow transforms any space into a "living
snow globe" and creates a realistic winter wonderland, indoors or out.
For additional information, please visit www.magicsnow.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6545889&lang=en
Jules Andres, 310-252-3529 (w)
Jeanne Beach, 310-854-8231(w)
Source: Mattel, Inc.
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