Barbie And Crayola Partner On New Product Line

17 November 2017
EL SEGUNDO, Calif. and EASTON, Pa., Nov. 17, 2017 -- Today, Barbie and Crayola announced a new product line, combining the No. 1 fashion doll with the No. 1 worldwide producer of arts and crafts products. Barbie chose to partner with Crayola as their...
American Girl® Encourages Fans To

American Girl® Encourages Fans To "Give What Counts" This Holiday

14 November 2017
MIDDLETON, Wis., Nov. 14, 2017 -- American Girl's holiday campaign, Give What Counts, reflects on the true spirit of giving, as well as the brand's goal to nurture children everywhere with stories, experiences, and products that promote strength of character, instill creativity and confidence, and inspire girls to shine beyond the season.

Mattel Reports Third Quarter 2017 Financial Results

26 October 2017
EL SEGUNDO, Calif., Oct. 26, 2017 /PRNewswire/ -- Third Quarter Highlights1 Worldwide net sales down 13% as reported, and down 14% in constant currency; worldwide gross sales down 13% as reported, and down 15% in constant currency. Sales performance ...