News

Barbie® Brand Reveals Most Diverse Ken® Lineup To Date

Barbie® Brand Reveals Most Diverse Ken® Lineup To Date

20 June 2017
El Segundo, CA/June 20, 2017 – Today Barbie® announced the expansion of its Fashionistas® line with 15 new and diverse Ken® dolls, featuring three body types – slim, broad and original – and a variety of skin tones, eye colors, hairstyles and modern...
Mattel Focuses On Dad With New Barbie® Campaign

Mattel Focuses On Dad With New Barbie® Campaign

23 January 2017
EL SEGUNDO, Calif., Jan. 23, 2017 /PRNewswire/ -- Today, Mattel, Inc. launched a new articulation of the Barbie "You Can Be Anything" campaign focused on inspiring and nurturing the limitless potential in every girl. The new spots, which feature real...

You Can't Be What You Can't See: Meet Entrepreneur Barbie®

18 June 2014
With 150+ careers, Barbie® has always encouraged girls that if you can dream it, you can be it. With the launch of the Entrepreneur Barbie® doll, available now, she is blazing trails along with other female leaders who are proud to be the boss. This ...