—McKenna Online Initiative Promotes Save the Children's U.S.
MIDDLETON, Wis.--(BUSINESS WIRE)--
This January, girls everywhere will flip for McKennaTM,
American Girl's new 2012 Girl of the Year®. A
determined, energetic girl who loves gymnastics, McKenna shines on the
balance beam, but when she falls behind in school, she must use her
strengths to turn challenges into triumphs. Through McKenna, girls will
discover the power of believing in yourself and your potential to
achieve great things.
McKenna doll and book (Photo: Business Wire)
Available for one year, McKenna will launch with two books that tell her
story; a beautiful 18-inch McKenna doll featuring long, caramel-colored
hair and blue eyes; and an array of outfits and accessories that bring
her world to life. And, extending the fun for girls, an all-new movie
based on McKenna's stories will premiere on DVD from Universal Studios
Home Entertainment in 2012.
Written by Mary Casanova, the 2012 Girl of the Year books, McKenna
and McKenna, Ready to Fly!, introduce readers to McKenna Brooks™,
a skilled gymnast whose confidence tumbles when she starts having
difficulty with reading comprehension—an issue affecting many children
as they enter fourth grade. With the help of her tutor, McKenna learns
to bring the same focus and determination she uses in her gymnastics
training to improve her reading skills and get her grades back up. As
McKenna's self-assurance deepens, so does her desire to help her friends
to face their own challenges. The nonfiction section in the back of the
McKenna books features questions and advice from real girls on
overcoming obstacles in the classroom and beyond.
To explore their own special talents, girls can participate in the
McKenna's Take the Challenge! strength-finding quiz at americangirl.com/girloftheyear.
Upon completion of the quiz, girls will discover their top three
strengths out of a possible eight categories, such as Music & Rhythm,
Math & Numbers, and Nature & Animals. After completing ten fun offline
challenges that correspond to a particular strength category, girls will
receive a trophy. And for each trophy earned, American Girl will donate
25¢ (up to $50,000) to Save the Children's U.S. Literacy Program.
American Girl is also introducing a companion book to the McKenna
series, Take the Challenge: Crazy Challenges and Silly Thrills to
Explore Your Talents and Everyday Skills. The non-fiction
activity book is filled with more than 100 challenges, including
brain-building games, timed tasks, crafts, and quizzes, to help girls
improve their skills and boost their self-confidence.
Starting on January 1, 2012, the McKenna doll, books, and
accessories will be available for one year or while supplies last
through American Girl's catalogue, at americangirl.com,
and at all American Girl retail locations. To request a free American
Girl catalogue, call 1-800-845-0005.
About American Girl
American Girl Brands is a wholly owned subsidiary of Mattel,
the world's leading toy company. Since American Girl's inception in
1986, the company has devoted its entire business to celebrating the
potential of girls ages 3 to 12. American Girl encourages girls to
dream, to grow, to aspire, to create, and to imagine through a wide
range of engaging and insightful books, age-appropriate and educational
products, and unforgettable experiences. In meeting its mission with a
vigilant eye toward quality and service, American Girl has earned the
loyal following of millions of girls and the praise and trust of parents
and educators. To learn more about American Girl or to request a free
catalogue, call 1-800-845-0005, or visit www.americangirl.com.
About Save the Children
Save the Children's U.S. Programs works to break the cycle of poverty
and improve the lives of children by ensuring they have the resources
they need — access to a quality education, healthy foods and
opportunities to grow and develop in a nurturing environment. When
disasters like hurricanes and wildfires strike, Save the Children is
among the first on the ground ensuring the needs of children are being
Save the Children's early childhood education, literacy, physical
activity and nutrition, and emergency response programs reached more
than 140,000 children and families in the United States last year alone.
For more information, visit www.savethechildren.org/usa.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50114763&lang=en
Susan Jevens, 608-830-4214
Source: American Girl
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