EL SEGUNDO, Calif., Nov 01, 2010 (BUSINESS WIRE) -- Mattel, Inc., (NASDAQ:MAT) the world's largest toymaker, today released its most recent Philanthropy Annual Report, which covers giving in 2009. The report documents the company's continued commitment to making a social impact through its philanthropy programs, including employee volunteerism, toy donations and financial support to reach millions of children in need worldwide. Mattel's total philanthropic impact in 2009 was valued at approximately $20 million.

In addition to the company's annual report on philanthropy, videos, imagery and more detail around giving, volunteerism, toy donations and other charitable activities, are available at http://corporate.mattel.com/about-us/philanthropy/.

"We are so pleased to be able to uphold our philanthropic mission, by serving children in need and enriching the lives of our employees through rewarding volunteer opportunities, which speaks to the heart of Mattel's values to play with passion, play together, play to grow and play fair," said Kevin Farr, chairman of the Mattel Children's Foundation and chief financial officer of Mattel.

Deidre Lind, executive director of the Mattel Children's Foundation, added: "Using not only our cash resources but the wealth of assets that make Mattel a global leader, our philanthropy programs are able to impact the lives of millions of children in need around the world - year after year - in ways that are making a meaningful difference."

For more than six consecutive years, Mattel has directed at least two percent of pre-tax profit toward social impact efforts, guided by strategic partnerships. Mattel and the Mattel Children's Foundation continue their Signature Partners program with six charitable organizations. Highlights include:

  • Mattel Children's Hospital UCLA
    • 12-year partnership impacts the health and well-being of more than 100,000 children annually through volunteerism, product donations, special events and more, including recent funding of the NanoPediatrics Initiative, one of the world's first programs dedicated solely to nanomedicine and pediatric patients
  • Special Olympics
    • Mattel is the largest multi-country corporate volunteer organization in Special Olympics history - Team Mattel is active in 35 countries with nearly 4,000 Mattel employee volunteers taking part globally every year
    • Mattel supports youth engagement in Special Olympics through school-based programming and its Young AthletesTM program, which has expanded into 27 new countries reaching almost 5,200 athletes and 12,500 family members
  • Save the Children
    • Mattel continues support of the Early Steps to School Success which reaches more than 20,000 in El Salvador, the Philippines and rural America and their Newborn and Child Survival Campaign
  • Make-A-Wish Foundation(R) of America and Make-A-Wish Foundation
    • Created 26,000 Make-A-Wish Hot Wheels(R) and Barbie(R) dolls to put smiles on the faces of wish children around the world
    • Wish enhancement and wish granting with Mattel brands around the world
  • National Association of Children's Hospitals and Related Institutions (NACHRI)
    • Annual toy donation program provides more than 60,000 Mattel and Fisher-Price(R) toys to 192 children's hospitals
    • In addition, Mattel underwrites the FOCUS on a Fitter Future program allowing sharing of best practices and collaboration amongst children's hospitals to create obesity treatment and prevention programs
  • Children Affected by AIDS Foundation (CAAF)
    • Since the organization's foundation by a Mattel executive, the company has provided financial support for grants to assist children impacted by HIV and AIDS throughout the U.S. and in 16 countries across Latin America and the Caribbean

As the largest toy manufacturer in the world, Mattel is committed to its vision of Creating the Future of Play through great toys, as well as giving back two percent of pretax profit through philanthropic programs. Partnering with charitable organizations dedicated to directly serving children, Mattel creates joy through the Mattel Children's Foundation, product donations, grant making and the work of employee volunteers.

About Mattel

Mattel, Inc., (NASDAQ:MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie(R), the most popular fashion doll ever introduced, Hot Wheels(R), Matchbox(R), American Girl(R), Radica(R) and Tyco(R) R/C, as well as Fisher-Price(R) brands, including Little People(R), Power Wheels(R) and a wide array of entertainment-inspired toy lines. In 2010, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the third year in a row, and was ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." Mattel also is recognized among the "World's Most Ethical Companies." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 27,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are "Creating the Future of Play."

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SOURCE: Mattel, Inc.

Mattel Corporate Communications
Jules Andres, 310-252-3529
Jules.Andres@mattel.com

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