—Company Expands and Enhances Its Popular Baby-Doll Line to Create One-of-a-Kind Companions for the Littlest American Girls—
American Girl's newly enhanced Bitty Baby doll and Bitty Baby and Me picture book by
With so many new options to choose from, every little girl can now find the Bitty Baby doll that's just right for her. After selecting her doll from the expanded choices, a girl will receive her Bitty Baby doll dressed in a signature sleeper, along with a special "wishing star" keepsake toy and Bitty Baby and Me, the first in a series of five hardcover picture books that inspire fun ways to play. Several new outfits in various designs are also available to allow a girl to further personalize her Bitty Baby.
The new Bitty Baby picture-book collection, brought to life by
Inspired by the Bitty Baby books, story-themed play sets based on bedtime, travel, mealtime, and other activities encourage imaginative play and help bring the interactive stories to life. Matching outfits for girls and their Bitty Baby dolls extend the play experience, along with a new line of premium plush animals and keepsake-quality furniture, including a wooden crib and changing table.
To further engage little girls and their parents in Bitty Baby's expanding world, American Girl is introducing the following initiatives:
- Sweet Moments with Bitty Baby Video Contest: Starting
August 27, 2013, parents are encouraged to create an original video clip (up to 60 seconds) of their little girl's sweetest moments with her Bitty Baby doll, then submit the video at americangirl.com/bittyparents for a chance to win one of two grand prizes worth $1200each. Videos must be received by October 20, 2013.
- Bitty Baby Online: Visitors to americangirl.com/bittyparents will find even more of Bitty Baby's world to explore. The all-new content includes a downloadable app and enhanced e-books, plus a "For Parents" section with tips to help their daughters to be their best. And little girls can find more fun with Bitty Baby by going to americangirl.com/playbitty, where they'll discover online games, activities, and puzzles inspired by the Bitty Baby picture books.
- Bitty Baby In-Store Reading Events: On every Tuesday and Thursday in September, little girls and their parents can hear a reading of Bitty Baby and Me at American Girl retail locations nationwide. To learn more about the free reading events or to find the nearest American Girl store, visit americangirl.com/stores.
The new Bitty Baby dolls, which retail for
About American Girl
Source: American Girl
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