Mattel's Thomas & Friends® King of the Railway DVD No. 1 its First Week

Mattel Subsidiary HIT Entertainment Continues Tradition of Compelling Content With No. 1 Rated New Children's Non-Theatrical Release

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel, Inc. (Nasdaq: MAT) today announced that the Thomas & Friends® "King of the Railway — The Movie" DVD, from its HIT Entertainment subsidiary and distributed by Lionsgate, was the No. 1 Children's Non-Theatrical New Release and the No. 3 overall Kids Non-Theatrical Release its first week in the U.S., according to Nielsen VideoScan (week ending Sept. 22, 2013).

Thomas & Friends has built a strong emotional connection with children and families through powerful storytelling that has delighted and engaged children for more than three generations.

The DVD also reached No. 1 on the Kids & Family Best Sellers on Amazon.com and is currently a top five video in the iTunes Kids & Family category.

About Mattel Inc.

Mattel, Inc. (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends® and Fisher-Price® brands, including Little People® and Power Wheels®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the sixth year in a row and as one of the "World's Most Ethical Companies" by Ethisphere Magazine. Mattel also is ranked No. 2 on Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel employs nearly 40,000 people in 40 countries and territories and sells products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.

MAT-TF

Mattel, Inc.
Alan Hilowitz, +1-310-252-6397
press@mattel.com

Source: Mattel, Inc.

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