Monster High™: Ghouls Rule! Available Fall 2012 on DVD and Digital
LOS ANGELES--(BUSINESS WIRE)--
Mattel and Universal Pictures today announce a worldwide marketing and
distribution alliance for the first ever feature-length DVDs from the
hugely successful Monster High™ franchise. Monster High™:
Ghouls Rule! will be the first direct-to-DVD, CG-animated film to be
released under this new partnership. Centered around the perfectly
imperfect teenage children of the world's most famous monsters, Monster
High™ resonates with girls across the globe for its clever
and humorous storytelling that captures the awkward, yet relatable,
moments of being a teen in high school.
Monster High: Ghouls Rule! DVD Cover (Photo: Business Wire)
Now in more than 35 countries, the Monster High™ characters -
each with their own unique personality, fun freaky flaws and cool
monster heritage — have become the #2 largest Fashion Doll property
in the U.S. according to The NPD Group. The Monster High
chapter book series is a New York Times best seller and the
animated webisode content has topped more than 140 million video views.
"Monster High has become a global phenomenon, uniquely engaging fans
around the world with its universal truth — everyone has times when they
feel like a monster, struggling to be comfortable and confident in their
own skin," said Stephanie Cota, Senior Vice President, Worldwide
Marketing, Barbie and Girls at Mattel. "Universal is truly an expert in
home entertainment marketing and distribution and the ideal new global
entertainment partner to assist Mattel in continuing to bring Monster
High's rich storytelling to new platforms and audiences."
"Monster High is a growing global sensation with explosive popularity,"
said Craig Kornblau, President, Universal Studios Home Entertainment.
"There is no better time to extend our hugely successful alliance with
Mattel to include this exceptional brand that will deliver new and
engaging home entertainment content to its rapidly expanding fan base."
Added Eddie Cunningham, President, Universal Pictures International
Entertainment: "We are excited to be working with Mattel and look
forward to being part of the Monster High phenomenon around the world.
We believe our home entertainment alliance with Mattel and its Monster
High brand will build on the success we currently enjoy with Barbie."
The first Monster High™ direct-to-DVD movie, Monster High™:
Ghouls Rule!, features all of the beloved student bodies of Monster
High™, and chronicles their quest to take back Halloween. When Frankie
Stein™ and her friends discover that ghouls used to rule Halloween, the
crew sets out to take back this holiday, originally created for them,
and restore it as a day when monsters celebrate their individuality.
Mattel will also introduce a new line of fashion dolls, to complement
the DVD release, which will be available starting this fall. Rooted in
the dynamic storytelling moments of Monster High™:
Ghouls Rule!, Monster High® unveils freaky fab Clawdeen Wolf®,
Frankie Stein®, Draculara® and Cleo De Nile®
fashion dolls, each featuring killer hairstyles, sparkles and
accessories that pay homage to, and celebrate, their famous monster
Mattel, Inc. (NASDAQ:MAT) (www.mattel.com)
is the worldwide leader in the design, manufacture and marketing of toys
and family products. The Mattel family is comprised of such best-selling
brands as Barbie®, the most popular fashion doll ever introduced, Hot
Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, as well as
Fisher-Price® brands, including Thomas & Friends®, Little People®, Power
Wheels® and a wide array of entertainment-inspired toy lines. In 2012,
Mattel was named as one of FORTUNE Magazine's "100 Best Companies to
Work For" for the fifth year in a row. Mattel also is ranked among
Corporate Responsibility Magazine's "100 Best Corporate Citizens" and
the "World's Most Ethical Companies." With worldwide headquarters in El
Segundo, Calif., Mattel employs approximately 28,000 people in 43
countries and territories and sells products in more than 150 nations.
At Mattel, we are "Creating the Future of Play." Follow Mattel on
Universal Studios is a part of NBCUniversal, one of the world's leading
media and entertainment companies in the development, production and
marketing of entertainment, news and information to a global audience.
NBCUniversal owns and operates a valuable portfolio of news and
entertainment television networks, a premier motion picture company,
significant television production operations, a leading television
stations group and world-renowned theme parks. Comcast Corporation owns
a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.
 Source: The NPD Group / Consumer Tracking Service Annual
MONSTER HIGH and associated trademarks and trade dress are owned by
Mattel, Inc. ©2012 Mattel, Inc. All Rights Reserved.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50160780&lang=en
Mattel Public Relations:
Margaux Vega, 310-252-3520
For North America:
All Other Territories:
Lynn Li, +44 (0) 207 0796269
Source: Mattel, Inc.
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