Mattel Listed Among 100 Best Corporate Citizens in 2010, Ranks #29

Mattel Listed Among 100 Best Corporate Citizens in 2010, Ranks #29

EL SEGUNDO, Calif. (March 4, 2010) - Mattel, Inc. (NASDAQ: MAT) today announced it has been named to CRO Magazine's 11th Annual "100 Best Corporate Citizens" list for 2010, ranking at 29.

"We are so proud to once again be named to this prestigious list, and among such good company," said Geoff Massingberd, senior vice president of corporate responsibility at Mattel. "At Mattel, we believe that 'playing responsibly' is the cornerstone for everything we do."

The 100 Best Corporate Citizens List is based on more than 360 data points of publicly-available information in seven categories. The seven categories include: Human Rights, Philanthropy, Employee Relations, Financial Performance, Governance, Environment and Climate Change. The 100 Best Corporate Citizens are selected from among the large-cap Russell 1000 companies, based on data provided by leading ESG investor data firm IW Financial. The 100 Best Corporate Citizens List's open and transparent methodology is governed by a Methodology Committee of the Corporate Responsibility Officers Association (CROA). The List methodology is published by Corporate Responsibility Magazine, found online at www.thecro.com.

Earlier this year, Mattel also was recognized for the third consecutive year among Fortune Magazine's "100 Best Companies to Work For" in 2010, ranking at #78.

About Mattel:
Mattel, Inc., (NASDAQ: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2010, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the third year in a row, and was ranked among the "100 Best Corporate Citizens." Mattel also is recognized among the "World's Most Ethical Companies." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 27,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel's vision is to be the world's premier toy brands-today and tomorrow.

Media Contact:
News Media
Jules Andres
310-252-3529
Jules.Andres@mattel.com