Companies unveil online "Room to Bloom" tool that helps expectant parents visualize and create affordable nursery designs
The new "Room to Bloom" online nursery design tool from Fisher-Price and Sherwin-Williams.(Photo: Business Wire)
Appropriately named "Room to Bloom," the online design tool makes choosing nursery fashions and coordinating paint colors and wall patterns as simple as the click of a mouse. Consumers simply visit www.fisher-price.com/roomtobloom to get started. With the following steps, they're on their way to designing their ideal nursery in no time:
1. Choose a Baby Gear Collection — Pick from eight beautiful collections, from calm and comforting like the My Little Snugabunny™ Collection, to trendy, subtle hues like the Coco Sorbet™ Collection, to the tastefully colorful Luv U Zoo™ Collection, and more.
2. Select a Decorative Look (Wall Pattern) — Finally, a way to be daring without having to tape the walls first! It's easy to envision plain walls or patterns like Swiss dots, vertical or horizontal stripes, checkers and harlequin without getting dizzy or overwhelmed.
3. Find Paint Colors — There's something for everyone's palate with this palette — 16 paint colors per collection hand picked by Sherwin-Williams color experts perfectly complement the eight Baby Gear collections to make it a snap to try out a variety of colors from neutral to stimulating and anything in between.
4. Save and Share — Nursery designs are too exciting not to
share. Consumers can simply save and print or email to family and
friends. Expectant parents can even post their nursery design ideas
The "Room to Bloom" tool is a new feature on the re-designed Fisher-Price Baby Gear site, which has a fresh new look and layout to make it even easier for expectant parents to find the information and product solutions they need. This is just the beginning of new and exciting offerings within the Baby Gear business that will be unveiled in the coming months.
"Offering consumers the opportunity to visualize a room in their home
before making important purchases is a growing trend of which we want to
be a part," said
"Personalized nursery décor is a great way for expectant parents to
welcome their new child home, and selecting the color, theme and design
has never been easier," said
Celebrating the Arrival of "Room to Bloom"
Fisher-Price and Sherwin-Williams celebrated the launch of the "Room to
Bloom" tool during a media event at New York's Apella at
Guests were the first to experience the "Room to Bloom" tool, try it out
and create their own nursery designs. In addition, they received the new
Fisher-Price "Making Room for Baby" inspirational piece that includes
six different Baby Gear collections and suggested Sherwin-Williams paint
colors featured in the "Room to Bloom" tool. They also had the
opportunity to learn more about Sherwin-Williams' new Kids' Colors, a
collection of hues celebrating key stages of a child's growth, from
infancy to teenage years. The collection's colors are categorized into
four age groups:
Additional "Room to Bloom" Site Features
Additional features within the "Room to Bloom" site include informative
videos and blog posts from
The Fisher-Price website continues to be a popular parenting destination and its Baby Gear site is the second most visited brand within Fisher-Price.com. In addition to product demos and customer reviews, the Fisher-Price Baby Gear site features a newly-redesigned "Your Pregnancy" section. Here, moms-to-be can find helpful checklists, fun pregnancy tools and an extensive library of articles and advice to guide them both during pregnancy and in caring for their newborn afterward.
The Perfect Paint for Nurseries
The Sherwin-Williams colors featured on the "Room to Bloom" tool are available in Harmony® and HGTV® HOME by Sherwin-Williams, two of the company's zero-VOC* paint lines perfect for areas of the home such as nurseries where indoor air quality is especially important. In addition, all colors are available in Duration Home®, a tough, low-VOC coating that can withstand repeated cleanings, which makes it perfect for wiping away adorable, little fingerprints.
*Some colors may not be zero-VOC after tinting with conventional colorants.
Sherwin-Williams is the nation's largest specialty retailer of paint,
stains, coatings, wall coverings and sundry items. With more than 3,300
neighborhood stores in
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