Animated Superhero Series MAX STEEL™ Now Available on Netflix

First twelve episodes of season one now available to U.S. Netflix Members

Mattel brings its popular action hero series Max Steel™ to US Netflix members beginning November 15, 2013, with the ability to stream the first twelve episodes of season one. Netflix users can now watch the exciting superhero series whenever, wherever they want.

“With Max Steel now available on Netflix, we are able to reach a vast audience of families and kids and engage with them on all of their favorite entertainment platforms,” said Mike Riley, vice president of content strategy and marketing, Mattel.

The Max Steel™ CGI animated series follows the life and times of a teenage boy named Maxwell McGrath™, and his out-of-this-world alien companion, Steel, as they overcome trials and tribulations, demonstrating teamwork and perseverance along the way. The Max Steel series will be viewable first within the Netflix Just For Kids section where the first twelve episodes of season one will be housed.

About Max Steel

Developed by Mattel, Inc., Max Steel™ is an immersive franchise that brings a positive and relatable superhero to kids, supported by a captivating storyline and compelling multi-platform content for today’s tech-forward kid. Featuring an animated superhero series, Max Steel draws upon turbo-charged teamwork, laughter and friendship to help kids overcome life’s obstacles — from the everyday, to the out-of-this-world. With worldwide distribution partners, the franchise launches include content and a robust portfolio spanning toys, digital platforms and consumer products. For more information, visit www.maxsteel2013.com

For more information:

Mattel Brands Global Communications:

Bret Ingraham

310-252-6396

Bret.ingraham@mattel.com