American Girl(R) Debuts First-Ever Animated Series--Episodes Based On New WellieWishers(TM) Line For Younger Girls

Amazon Prime Video to be the exclusive premium subscription home for the new 26-episode series available for Prime members to enjoy at no additional cost to their membership--the first episode of the series will be available for free to all Amazon customers on October 14

MIDDLETON, Wis.Oct. 12, 2016 -- American Girl, a premium brand for girls and a subsidiary of Mattel, Inc. (NASDAQ: MAT) today announced a content licensing agreement with Amazon that makes Amazon Prime Video the exclusive premium subscription streaming home for its first-ever animated series, WellieWishers. Starting October 14, the first of 26 WellieWishers' episodes will be available for free for all customers through the Amazon Video app on TVs, connected devices, mobile devices or online, with all subsequent episodes available exclusively for Amazon Prime members at no additional cost to their membership. Introduced in June, American Girl's WellieWishers' line of dolls, early chapter books, and digital play experiences helps girls ages 5-7 develop the social and emotional skills they need to be a good friend.

WellieWishers

"We're thrilled to work with Amazon to bring our first-ever animated series, WellieWishers, to girls and their families," says Katy Dickson, president of American Girl. "Girls will love the music, the adorable animals, and watching their favorite characters dream and play in their delightful garden. Parents will appreciate the timeless life lessons each character imparts to help their daughters become more compassionate and empathetic individuals."

The WellieWishers' adventures and lessons unfold in each 11-minute animated episode and follow the fun-filled exploits of the five smart and lively WellieWishers' characters—Willa, Kendall, Ashlyn, Emerson, and Camille. When the WellieWishers step into their colorful rain boots, they are ready for anything in their aunt's whimsical backyard garden. Young viewers are entertained through stories, humor, and catchy songs as the WellieWishers work, dream, and play together—making mud pies, creating art, and putting on shows—all while imparting valuable lessons in friendship.

The WellieWishers' characters and stories were developed with the help of renowned American Girl author Valerie Tripp. To ensure the educational quality of the new WellieWishers animated series, each episode was reviewed by Dr. Natascha Crandall, a psychologist and educator with a special interest in enhancing children's growth and development through media.

For more information about WellieWishers from American Girl, go to americangirl.com.

About American Girl 
American Girl is a premium brand for girls and a wholly owned subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com), a creations company that inspires the wonder of childhood. Headquartered in Middleton, WI, American Girl offers an inspiring world of dolls, content, and experiences that nourish a girl's spirit and help develop her strength of character. Best-selling lines include Truly Me™, Girl of the Year™, Bitty Baby™, WellieWishers™, and the classic historical character line BeForever™. The company sells products through its award-winning catalogue, onamericangirl.com, and in its experiential U.S. retail stores. By inspiring girls to be their best, American Girl has earned the loyalty of millions and the praise and trust of parents and educators.

Amazon and American Girl have collaborated to create a new destination for American Girl products on Amazon.com. Go to www.amazon.com/americangirl to discover and shop a wide selection of items featuring new dolls Melody and Maryellen available with free Two Day Shipping for Prime members.

To learn more about American Girl or request a free catalogue, call 1-800-845-0005 or visit www.americangirl.comwww.facebook.com/americangirl, orwww.twitter.com/american_girl.

About Amazon Video 
Amazon Video is a premium on-demand entertainment service that offers customers the greatest choice in what to watch, and how to watch it. Amazon Video is the only service that provides all of the following:

  • Prime Video: Thousands of movies and TV episodes, including popular licensed content plus critically-acclaimed and award-winning Amazon Original Series and Movies from Amazon Studios like Transparent, The Man in the High Castle, Chi-Raq and kids series Tumble Leaf, available for unlimited streaming as part of an Amazon Prime membership
  • Add-on Subscriptions: Dozens of subscriptions to networks like SHOWTIME, STARZ and more, available to Amazon Prime members as add-ons to their membership
  • Rent or Own: Hundreds of thousands of titles, including new-release movies and current TV shows available for on-demand rental or purchase for all Amazon customers
  • Instant Access: Instantly watch anytime, anywhere through the Amazon Video app on TVs, mobile devices, Amazon Fire TV, Fire TV Stick, and Fire tablets, or online. For a list of all compatible devices, visit www.amazon.com/howtostream
  • Premium Features: Top features like 4K Ultra HD, High Dynamic Range (HDR) and mobile downloads for offline viewing of certain content

In addition to Prime Video, the Prime membership includes unlimited Free Two-Day Shipping on millions of items across all categories, more than one million songs and thousands of playlists and stations with Prime Music, early access to select Lightning Deals all year long, free secure, unlimited photo storage in Amazon Cloud Drive with Prime Photos, one free pre-released book a month with Kindle First, and more. To sign up for Prime or to find out more, visit: www.amazon.com/prime.