—National Campaign Encourages Girls to Share the Aloha Spirit of
MIDDLETON, Wis.--(BUSINESS WIRE)--
This January, kicking off American Girl's 25th birthday
celebration, is the debut of Kanani Akina™, the 2011
Girl of the Year®, whose story takes place in the lush
tropical paradise of Hawai‘i. A warm and cheerful girl, Kanani loves her
town's beautiful beaches, tropical sunsets, and fun lu‘aus, but most of
all, she and her family love sharing the aloha spirit—a desire to
welcome and care for others with an open heart. Through Kanani, girls
will discover that everyone has something to share that can make life
better for someone else.
American Girl's 2011 Girl of the Year, Kanani Akina(TM)(Photo: Business Wire)
Kanani is available for one year and will launch with two books that
tell her story, a beautiful 18-inch Kanani doll (featuring long, wavy
medium-brown hair and hazel eyes), and an array of outfits and
accessories such as a paddleboard set, a plush Hawaiian monk seal, and a
shave ice stand!
Written by acclaimed author Lisa Yee, the 2011 Girl of the Year books—Aloha,
Kanani and Good Job, Kanani—introduce readers to Kanani and
her small seaside town on the island of Kaua‘i. Kanani loves working in
her family's shave ice and sweet treats store, as well as sharing the
wonders of Hawai‘i with visitors. Whether she's making her cousin from
New York feel welcome on the island, helping rescue a baby Hawaiian monk
seal, or assisting older people in her community, Kanani learns that by
sharing herself and her home in the true aloha spirit, she is able to
make life better for others. The back of each Kanani book features
profiles of real girls who, like Kanani, discover the joy of
helping others through their gifts and efforts, however small.
To share in the Hawaiian spirit of helping others, American Girl is
partnering with the National Wildlife Federation® (NWF) to
help raise awareness of endangered animals, like the Hawaiian monk seal
featured in Kanani's stories. With the purchase of every Kanani plush
monk seal sold in 2011, American Girl is donating $1 (up to a maximum of
$100,000) to NWF's efforts to help children throughout the United States
gain an appreciation and understanding for America's most vulnerable
animals through various educational programs and activities.
To further engage girls in Kanani's world and her story's inspirational
message, American Girl is introducing the following products and
activities in 2011:
Lend a Hand: Girl-Sized Ways of Helping Others: A
nonfiction companion advice book to the Kanani fiction series, Lend
a Hand gives girls ideas and tips (both big and small) for making
a difference at home, among their friends, in their community, and on
Kanani Retail Events: Starting on January 1, girls can take
part in Kanani-inspired events at American Girl retail stores
nationwide, including demonstrations for dancing hula, free Hawaiian
craft activities, and delicious Kanani-themed meals.
Kanani and Me E-cards: From January 1 through April 15, 2011,
girls can create and share their own Kanani-themed postcards at americangirl.com/girloftheyear
and can be automatically entered (with parent's permission) in a
drawing to win a Kanani doll and book.
Starting on January 1, 2011, the Kanani doll, books, and
accessories will be available for one year or while supplies last
through American Girl's catalogue, at americangirl.com,
and at all American Girl retail locations. To request a free American
Girl catalogue, call 1-800-845-0005.
About American Girl
American Girl Brands, LLC, is a wholly owned subsidiary of Mattel, Inc.
the world's leading toy company. Since American Girl's inception in
1986, the company has devoted its entire business to celebrating the
potential of girls ages 3 to 12. American Girl encourages girls to
dream, to grow, to aspire, to create, and to imagine through a wide
range of engaging and insightful books, age-appropriate and educational
products, and unforgettable experiences. In meeting its mission with a
vigilant eye toward quality and service, American Girl has earned the
loyal following of millions of girls and the praise and trust of parents
and educators. To learn more about American Girl or to request a free
catalogue, call 1-800-845-0005 or visit www.americangirl.com.
About National Wildlife Federation
National Wildlife Federation is the nation's largest conservation
organization and publisher of the award-winning children's magazines Ranger
Rick®, Your Big Backyard®, and Wild
Animal Baby®. National Wildlife Federation inspires more
than four million members and supporters to protect wildlife for our
children's future. For more information, visit www.nwf.org.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6558065&lang=en
Stephanie Spanos, 608-830-4496
Meri-Margaret Deoudes, 703-438-6104
Source: American Girl Brands, LLC
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