News

Mattel Debuts New Adult Game -- Escape Room In A Box

Mattel Debuts New Adult Game -- Escape Room In A Box

17 August 2017
El Segundo, Calif., Aug. 17, 2017 -- Mattel today announced the launch of a new adult strategy game, Escape Room in A Box: The Werewolf Experiment™ at Gen Con 2017. In 2016, 13.4 million people in the US alone participated in Escape Rooms inspiring this new game which gives players one-hour to solve puzzles, crack codes and find hidden clues to thwart a mad scientist's plot.

Mattel Reports Second Quarter 2017 Financial Results

27 July 2017
EL SEGUNDO, Calif., July 27, 2017 -- Second Quarter Highlights1 Worldwide net sales up 2% as reported, and up 3% in constant currency; worldwide gross sales up 1% as reported, and up 2% in constant currency. Strong International ...
Mattel And WWE® Launch Girls Product Line

Mattel And WWE® Launch Girls Product Line

20 July 2017
EL SEGUNDO, Calif., and STAMFORD, Conn., July 20, 2017 -- Mattel and WWE are launching a girls' product line that features the first-ever fashion dolls of Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, Becky Lynch, Alicia Fox and Eva...
Mattel Launches New Franchise Enchantimals(TM)

Mattel Launches New Franchise Enchantimals(TM)

18 July 2017
EL SEGUNDO, Calif., July 18, 2017 -- Mattel reveals a new brand franchise, Enchantimals™, a fantastical world celebrating the special bond between kids and animals, as pets are often a child's very first bestie. Enchantimals joins the Mattel girl's...
Barbie® Brand Reveals Most Diverse Ken® Lineup To Date

Barbie® Brand Reveals Most Diverse Ken® Lineup To Date

20 June 2017
El Segundo, CA/June 20, 2017 – Today Barbie® announced the expansion of its Fashionistas® line with 15 new and diverse Ken® dolls, featuring three body types – slim, broad and original – and a variety of skin tones, eye colors, hairstyles and modern...