Action-Packed Blasters Feature Innovative Smart Stick™ System for the
Ultimate Active-Play Experience
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Mattel brings new style and attitude to active play with BOOMco.™,
a ground-breaking innovation in blaster technology. Only BOOMco.™ uses
Smart Stick™, a cutting-edge dart and target system that's paired with
amped-up blasters to bring kids the ultimate in high-energy play.
Celebrating its global launch, product is now available in select
markets including UK, France, and Benelux. International market rollouts
will continue over the next few months with a North America debut in
July timed to the active outdoor summer play season.
BOOMco.™ Rapid Madness™ (Photo: Business Wire)
"Utilizing innovative Smart Stick darts, targets and shields, BOOMco.
gives kids a revolutionary new blaster experience that challenges them
to get outside and play," said Doug Wadleigh, Senior Vice President,
Global Brands Marketing, Boys and Entertainment for Mattel. "The Smart
Stick system combined with high performance BOOMco. blasters enable kids
to create almost limitless new ways to play, in a world where
imagination meets action."
HAVEABLAST™ with BOOMco.™
BOOMco.™ brings friends together through fast-paced play and competition
that's perfect year-round. Whether it's a heart pounding pursuit
challenge or an ultimate blaster tournament, BOOMco.™ amps up action at
The Smart Stick™ System—Smart Stick™ adhesive technology
enables darts to only bond to Smart Stick™ surfaces—nothing
Darts: Smart Stick™ darts work with all BOOMco.™ blasters
and feature anti-jamming properties along with a strong durable
construction that keeps darts straight
Targets: BOOMco.™ targets are simple to mount and feature
loud graphics so kids can easily see if they've nailed their shot
Shielded Defense: Deflect and collect opponents' darts and
keep playing with integrated Smart Stick™ blaster shields that
easily retract or can be removed
Action-Sports Attitude—Epic blasters, darts and dynamic
graphics make BOOMco.™ the perfect choice for stimulating the senses
with a break-loose-and-play attitude
Take aim, take charge and get in the action! BOOMco.™ blasters feature
exciting air blast performance that's 100% kid-powered in an easy to
use, adrenaline-inspired design:
BOOMco.™ Twisted Spinner™: Boasts an impressive 310° rotating
barrel with the ability to blast darts up to 70 feet. The blasters
fast-acting, push-button transformable shields incorporate Smart
Stick™ technology allowing players to efficiently capture opponents'
darts. Removable shields create heightened challenge and the included
8 Smart Stick™ darts and Smart Stick™ target make the heat of play
just a blast away. Recommended for ages 6 and older.
BOOMco.™ Rapid Madness™: This air-powered blaster can
fling 20 Smart Stick™ darts in just seconds. With the capability of
blasting up to 50 feet the BOOMco.™ Rapid Madness™ is
the perfect companion for fast action, adrenaline-fueled
competition. The blaster includes a quick push-button, removable
transforming Smart Stick™ shield for the fun catch and defense of
darts. Includes 30 darts and is recommended for ages 6 and older.
BOOMco.™ will be supported by a strong digital presence where fans can
continue to engage and interact on popular platforms. For captivating
thrills the BOOMco.™ YouTube channel
offers pulse-pounding content such as blaster-in-action videos, cool
behind-the-scenes footage, and more. The BOOMco.™ Instagram account
will feature epic blaster photos and other visual play inspirations.
Additionally, BOOMco.™ will be issuing monthly challenges to fans that
will show fun ways to play with the new blasters. BOOMco.™ mobile apps
released later this year will feature exciting gaming options and the
ability to record and edit favorite action moments. Visit www.boom-co.com for
updates on availability.
The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in
the design, manufacture and marketing of toys and family products.
Mattel's portfolio of best-selling brands includes Barbie®, the most
popular fashion doll ever produced, Hot Wheels®, Monster High®, American
Girl®, Thomas & Friends® and Fisher-Price® brands, including Little
People® and Power Wheels®, as well as a wide array of
entertainment-inspired toy lines. In 2013, Mattel was named one of the
"World's Most Ethical Companies" by Ethisphere Magazine and is also
ranked No. 2 on Corporate Responsibility Magazine's "100 Best Corporate
Citizens" list. With worldwide headquarters in El Segundo, Calif.,
Mattel's companies employ nearly 30,000 people in 40 countries and
territories and sell products in more than 150 nations. At Mattel, we
are Creating the Future of Play. Visit us at www.mattel.com,
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140402006583/en/
Bret Ingraham, 310-252-6396
News Provided by Acquire Media